Cersaie 2009, fair design

Cristina Rubinetterie, 2009

The video, created exclusively for this installation, is the protagonist, together with the products displayed on the scene. Thanks to the use of high definition LED screens positioned along the entire exhibition area, the films flow throughout the space, characterizing the overall impact. The stand design also included the art direction for the filming and the editing of the videos with the aim of obtaining a sequence of emotional suggestions that connect the water to the brand’s products.