CONCEPT STAND 3, fair design
Kohler Engines, 2017
Design of an exhibition system that can adapt to set-up of different sizes for exhibitions in Italy and abroad. The structure, designed in metal profiles, can accommodate panels of different nature creating a small architecture that incorporates the materials and finishes used for the restyling of the corporate headquarters in Reggio Emilia. Furthermore, thanks to the fluidity of the distribution layout, the engines and people place themselves in close synergy. The set-up thus takes on a welcoming value and a perception of renewed quality by supporting the brand’s attitude.