EVERYBODIES WATER, event
Cristina Rubinetterie, 2019
Project: event concept, exhibition design, art direction illustrations and video graphics, graphic layout and writing postcards. On the occasion of the Fuori Salone 2019 the showroom in Brera becomes the stage of a visual narration conceived by Naomi Hasuike and narrated with the illustrations of Alessandro Gottardo: an unprecedented project that revolves around the theme of water and makes us imagine our relationship with it between intimacy, complicity, discovery and pleasure. Gottardo’s images are distinguished by the presence of human figures with a soft silhouette, each of which composes a poetic, almost dreamlike scenario, characterized by a neutral and delicate color palette, where time seems to stand still.
Reproduced in large size and backlit, they are arranged in the showcase and inside the showroom. The large led screen at the entrance animates the images that are delicately composed in sequence, attracting the attention of the passerby.
The showroom layout project created in 2017 was designed to be partially replaceable and upgradeable to accommodate events, temporary installations and product launches. Over three years, the graphic images, videos and mobile displays have been conceived and created in new creative proposals to support the different needs and initiatives of the brand while respecting the contained cost-time objectives.