HANDSTICK, vacuum cleaner
Hotpoint Ariston, 2014
A new generation of vacuum cleaner that shows an advanced expression even in the domestic context. Equipped with batteries the product is cordless and without dust bag. The project takes into account the multi-functionality expected during the usage. A complex product that must be simple,intuitive as well as handy and compact. The special grip allows easy control and maneuverability, thanks also to the controls position, controlled by remote sensors. The suction hose with interchangeable accessories is fully integrated into the vacuum cleaner body.
The experience in the electrical appliances field it is rare and unique. In 1968 Makio Hasuike starts the collaboration with the little company founded by Aristide Merloni called Merloni Elettrodomestici. Since then, along 50 years of fruitful collaboration, numerous successful products have been designed from concept creation up to product design, including interface design and CMF support for the brands Ariston, Hotpoint Ariston, Scholtes, Indesit. The design collaboration for Indesit Company , the former Merloni Elettrodomestici, has supported the enormous transformation of the company along decades until the company’s aquisition by Whirlpool.