HD LINE, small household appliances range
Hotpoint Ariston, 2013
HD Line is a complete set of small appliances characterized by a functional design and refined aesthetics in the Beverage & Kitchen and Floor Care & Garment sectors. The company’s goal was to create a high-level range to enter a new market. The designed range is complete and offers small appliances equipped with the latest available technologies and excellent performance.
The collaboration has seen a 360 ° involvement of design starting from the strategic vision for the creation of the range up to the complete design support throughout the development process of the various products contributing to the realization of the 12 products, cured in every detail, in a very short time.
The experience in the electrical appliances field it is rare and unique. In 1968 Makio Hasuike starts the collaboration with the little company founded by Aristide Merloni called Merloni Elettrodomestici. Since then, along 50 years of fruitful collaboration, numerous successful products have been designed from concept creation up to product design, including interface design and CMF support for the brands Ariston, Hotpoint Ariston, Scholtes, Indesit. The design collaboration for Indesit Company , the former Merloni Elettrodomestici, has supported the enormous transformation of the company along decades until the company’s aquisition by Whirlpool.