IMAGINE, ADV

Cristina Rubinetterie, 2018

Project: design, photo shooting art direction, graphic and editorial editing, graphic layout. Create a suggestion, leave a trace in the imagination. The 2018 advertising campaign focuses on two subjects: the product and a sheet of colored paper softly folded inside a bright and rarefied scene. Both are protagonists and place themselves in dialogue and in balance with each other as in a party game. Colored paper is a suggestion of color and shape that wants to remember water and the desire for simplicity and joy.