Indesit Company Milano, showroom
Indesit Company, 2012
Project: exterior and interior renovation project, exhibit set-up and graphics.
The showroom and the events areas project for Indesit Company’s corporate headquarters in Milan provides a high flexibility in the use of the spaces. Considering the complexity of bringing together three different brands in a single space, flexibility is intended as a targeted communication tool for displaying products divided into built-in and free standing. The showroom expresses innovation and technology: on one hand, thanks to the innovative textile, ceramic and synthetic materials used for the furnishings and on the other, thanks to the multimedia and interactive supports used in the communication of the brands and their values. Both internal and external areas are equipped with services and spaces for show-cooking.