Kohler, 2011

Project: ideation, art direction for photographic shots, graphic and editorial drafting, graphic layout. Advertising for the launch of the new KDI range of Lombardini / Kohler diesel engines on which the design intervention was also carried out to take care of the aesthetics. The advertising campaign enhances the future momentum of the new generation of diesel engines through lettering and the graphic sign. The introduction of the metallic bronze color on the engines is a strong distinctive motif of the new range and is also used as the color of the lettering and icons.