Kohler HQ, internal wayfinding

Kohler, 2017

Project: concept and detail design of the internal signage.

Thanks to the acquisition of the Lombardini brand in 2012, Kohler created the European headquarters for the “engines” sector in Reggio Emilia. The project foresees a “restyling” of the existing settlement with various types of interventions on an area of 170,000 square meters. The interior signage is designed as a system of square elements in the color of the Kohler logo. The supports are versatile in their application as they do not privilege a directional arrangement and can be placed on the walls individually or together. The project is part of the whole branding and has been designed to be applied and integrated into different material surfaces. All graphic icons have been designed exclusively for this application.