Kohler HQ, spatial branding

Kohler, 2016 - 2018

Thanks to the acquisition of Lombardini brand by Kohler in 2012 the European headquarters for the “engines” sector has been created in Reggio Emilia. The overall project foresees a “restyling” of the existing settlement with different kinds of interventions on a 170,000 sq. m. total area. As integration as well as completion of the interior design, a brand identity study is applied to the spaces through the creation of some visual elements. The visual elements support three messages: UNIQUENESS, BELONGING and ATTITUDE. UNIQUENESS: the characterizing visual element comes from the graphic elaboration of the letter “K” of the logo to create a sort of great pattern.