Kohler HQ, external wayfinding

Kohler, 2017

Project: concept and detail design of the horizontal and vertical external signage.

Thanks to the acquisition of the Lombardini brand in 2012, Kohler created the European headquarters for the “engines” sector in Reggio Emilia. The project foresees a “restyling” of the existing settlement with different typologies of interventions on an area of 170,000 square meters. Applied on the whole project, the graphic concept originates from the letter “K” of the logo. The filled area of the letter “K” changes proportion or size freely, keeping the inclination of the lines as a constraint. Diversified according to the application, the vertical signage is realized through a perforated metal sheet inserted inside a frame and equipped with lighting.