KSD, engine
Kohler Engines, 2021
The design of the new KSD engine series, Kohler Small Displacement, testifies to the fruitful and continuous collaboration between Kohler and Makio Hasuike & Co in the Engines sector. This new challenge involved a global design team and a dynamic and interactive product development process aimed at reconciling engineering objectives with aesthetic and ergonomic ones.
Diesel of the year, 2022
Winner
Makio Hasuike & Co provided its contribution through a design intervention aimed at enhancing the characteristics of the engine and communicating the values of the brand. The design intervention has been developed hand in hand with the mechanical design, inserting itself into the complex hierarchical and functional order of its parts, respecting the technical reasons and at the same time maintaining the objective of strengthening and making the image of the engine coherent to the brand’s image.
Solutions have been developed aimed at the aesthetic improvement of the individual components and their image coordination, through the study of colors and finishes and the branding of the engines.
