MH Way logo, logo design
MH Way, 1982 - 2016
The logo design represents the attitude of the brand created in 1982 by Makio Hasuike. MH WAY in fact means “according to Makio Hasuike”. With this brand, he creates a sort of “design laboratory” in which to experiment with a design approach free from constraints. The envolvement is on the overall process, from conception to production and distribution of the product. The idea of freedom as an instrument of investigation and research stimulus for unexplored solutions is also perceived in the application of the logo itself. While retaining the primary elements of its identity, the logo is elaborated in some variants according to the nature of the typology of support to which it is applied.