MIX MATCH, Product launch

MH WAY, 2013

Project: ideation and realization of the shop window and interior display at the showroom, ideation and graphic design of the printed and digital supports. The presentation of the Mix Match line for the Salone del Mobile 2013 enhances the primary feature of the product which offers the personalization of the backpack-bag in numerous color variations. The graphic and exhibition design has been designed to be replicated also in other locations and for exhibition stands.