OBIKA, Restaurant and bar

Bulgari, 2001

Competition on invitation for the design concept of a chain of bar restaurants called OBIKA. The concept interprets the values ​​of the gastronomic tradition such as the authenticity and quality of the ingredients through the creation of an environment that becomes a sort of “stage” where to display and present the dishes. The ingredients are put on display in large glass cases to remember the concept of the sushi bar. A hybridization between Italian tradition and contemporary taste. The interiors favor clean and linear surfaces that promote visibility and interaction in a well-kept but informal environment. Sober colors and natural and material finishes are favored. In harmony with the image of the premises, the logo graphics and brand identity project is also studied and declined on the various supports.