Obika, brand identity

Bulgari, 2001

Competition on invitation for the design concept of a chain of restaurants and bars called OBIKA Mozzarella and wine bar. The design of both the interior and the coordinated image reinterprets the Italian tradition combined with a Japanese contamination in a contemporary way. The interiors privilege clean and linear surfaces, sober colors and natural material finishes. In the tasting area and bar counter the ingredients are displaied in large glass showcases reminding the sushi bar concept. In harmony with the space image, the design of the logotype and brand identity graphics is also studied and applied to the various media.