The project includes some proposals for the characteristics of the essence and the naming in consideration of the character of the brand and the target. The proposals are oriented in two directions of intervention. The first involves the only customization of existing bottles. The study of the graphics, combined with the identification of the packaging finishes, interprets some themes linked to the brand Ducati: the characteristic shape of the motorcycle frame, the tire track, the Mugello circuit and the Ducati motorcycle as a vintage icon.
The second direction of study involves the integral design of a new bottle. The molded glass bottle is studied in combination with the design of the cap and interprets iconic elements of the Ducati motorcycle in various proposals, also combining metal inserts and finishes with different effects. The proposals aim to create a unique and highly desirable object.