PIUMA, Briefcases
MH Way, 1983
In 1983 an iconic product has been created which has been then copied all over the world: Piuma, the lightweight, transparent and waterproof translucent polypropylene folder. A project that seeks synthesis and freedom. A product that synthesizes weight, components, structure, production process and freedom for aesthetics outside the traditional canons. When it comes out on the market, it is immediately appreciated by those looking for an alternative that is closer to their feelings and needs.
Smau, 1983
Award
BIO 10, 1984 – Lubiana
Award
Museo del design, Triennale di Milano
Permanent collection
It has conquered and marked a generation of designers, graphic designers and architects, also entering the world of students. It can be defined as the progenitor of a new species, a highly transversal and timeless product because it is pure and frank, free from local genres and culture, capable of performing its function, leaving room for future evolution.
The project embodies the soul of the designer for its cultural and visionary component combined with the concrete and experimental values of design. A versatile product designed to be shipped to the retailer disassembled together with primary components such as handles and closures that can be assembled quickly and easily.
