REBRANDING CRISTINA 2010, rebranding

Rebranding begins with the redesign of the logo which retains the yellow identifying color of the brand but transforms the graphics to make the logo more incisive and readable. The reputation of the brand has grown both nationally and internationally and it is decided to eliminate the word “taps”. Consistently, the Silfra logo, a trademark of the same property, is also updated. The whole brand identity is redesigned as well as all the communication media that represent the brand.