Salone del Mobile 2010, fair design

Cristina Rubinetterie, 2010

The exhibition stand for the Salone del Mobile 2010 was designed on two integrated supports: the set-up and a digital movie. The dark volume tells, through the video, the brand and its products. The movie has been created under the art direction of Naomi Hasuike who defined all the contents, the storyboard and supervised the making of the movie. The editing and realization of the digital graphics have been specifically designed as well as all the details of the installation. Thanks to the latest LED screens generation together with a sophisticated video synchronization editing, it has been possible to perfectly integrate the physical space with the digital storytelling. Glass ethereal displays, displayed as for a museum layout, show a selection of the most representative brand’s products which seems floating in the space.