SIGEP 2012, fair design

Carpigiani, 2012

The exhibition for the most important trade fair in the sector is used by the company to display professional machines for the production of traditional, soft ice cream and pastry products. Many of the machines are shown operational through real shows featuring ice cream masters and pastry chefs. With a surface of 640sqm, the space in its layout is left completely open and characterized primarily by suspended macro lycra elements whose shape and materiality evoke the imagination of the world of ice cream. The blue graphics and pictograms guide and inform visitors. The result is a fresh, bright and highly recognizable space that uses the colors and iconography of the corporate identity.