URBAN, product launch

Urban is a range of bags and backpack designed for MH WAY in 2011. Designed for commuters, Urban entered the 2012 selection for Compasso D’Oro Award. For the launch of the Urban range, various communication supports have been conceived and designed to best represent the “urban attitude” of the range. The catalog, the advertising, the postcards, the collectible T-shirts, the display set-up and all the different graphic and digital outputs have been coordinated.