MH Way, 2011

Project: ideation, art direction for photographic shots, graphic and editorial drafting, graphic layout. Advertising for the launch of URBAN, the new range of bags and backpack designed for MH WAY in 2011. Designed for commuters, Urban entered the 2012 selection for Compasso D’Oro Award. The advertising campaign, through a clean and rarefied image, enhances the primary characteristics of the product: dynamism, lightness and urban spirit.