Zoom, Drawing holder

MH Way, 1986

Dedicated to the techno-graphic sector, this product offers a solution for all those who want a drawing holder tube with a design appeal, light, adjustable and resistant. Zoom is the answer to a need that fills a market gap and is immediately appreciated by students as well as professionals in the design, graphics and architecture sector. Like other iconic MH Way products, Zoom also becomes a product that creates a new genre. Not surprisingly, years after its release on the market, together with MH Way’s Impronta backpack, it accompanies the protagonist Anikin Skywalker in the 1999 film Starwars (Episode I – The Phantom Menace).

accessories bags mhway working

Compasso d’Oro, 1989
Selection

Museo del design, Triennale di Milano
Permanent collection

The drawing holder tube, designed for “telescopic” adjustment, is made of two open tubes obtained through the deep drawing process. Using the positive and negative grooves of the two tubes that make up the container, the length of the drawing holder can be adjusted by means of a simple rotary movement.

In 1988, following the wearable version, the “Zoom System” archive system has been designed. The archive system is designed in two holding versions: on pedestal and wall mounted. In the upper part of the tube the content of the drawing holder tube can be easily reported.