Zoom, Drawing holder

MH Way, 1986

Dedicated to the techno-graphic sector, this product offers a solution for all those who want a drawing holder tube with a design appeal, light, adjustable and resistant. Zoom is the answer to a need that fills a market gap and is immediately appreciated by students as well as professionals in the design, graphics and architecture sector. Like other iconic MH Way products, Zoom also becomes a product that creates a new genre. Not surprisingly, years after its release on the market, together with MH Way’s Impronta backpack, it accompanies the protagonist Anikin Skywalker in the 1999 film Starwars (Episode I – The Phantom Menace).

Compasso d’Oro, 1989

Museo del design, Triennale di Milano
Permanent collection